The Power of Words
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Language - as a means of communication - in order to persuade/influence/inform/argueL
anguage is power! And those who master it can persuade us all... Or!?
Persuasive language is all around us in our daily lives. In the media; newspapers/magazines, internet, television, radio. In political speeches and commercial. Even songs and literature are ways to influence/persuade.
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Persuasion in political speeches
When giving a political speech, which purpose is to convince/influence - communication skills are vital!
Have a look at the this clip about president Obama:
Language techniques - (political) speeches:
Transcendence (the ability to take the listener to another place: using vivid and descriptive language)
Repetition – very common in political speeches.
Gestures and voice (paus – give the listener time to think, gives impact to what you just said)
Appearence
Body language - powerful words can be neutralized by a body language that lacks confidence. If you are nervous, you can still appear confident by standing tall and proud. Hold your head high, speak load and clear. Be prepared, try to stay calm and focused.
Eye Contact
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How YOU can benefit from being familiar with especially persuasive language techniques:
1. You become more aware! When you are aware of why people communicate in a certain way you can decide whether you agree or not, whether you want to buy something or not. YOU DECIDE - and you do not let anyone else decide for you!
* You can learn to write in a convincing and argumentative way. You can write for example essays or letters to the editor in order to change things you do not agree with.
1. You become more aware! When you are aware of why people communicate in a certain way you can decide whether you agree or not, whether you want to buy something or not. YOU DECIDE - and you do not let anyone else decide for you!
* You can learn to write in a convincing and argumentative way. You can write for example essays or letters to the editor in order to change things you do not agree with.
* You can learn to speak in a persuasive way in order to convince people. This might come in handy when giving speeches or talking to people in more formal situations. Or when just trying to persuade or influence people in general!
20 words Going steady
Grammar
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Thursday
Grammar - the test
Grammar help!
a, an, the
countable + uncountable nouns
who, that, which
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